Background
Somersby Apple Cider is still suffering from very low brand awareness. People are confused of what cider is and even mix up with FABs. Therefore the objectives in 2013 are increase and strengthen brand awareness.
Somersby's spirit is relaxing and easy, sunny and bright. The refreshing taste of Somersby can bring a relaxing, quality and novel experience to consumers.
Strategy
Use ultimate fun experience to tease users to like our fans page.
Solution
Through facebook social network, we develop simply and funny facebook app for the consumers that already like Somersby Fan page. When they introduce other friends like fan page, they have chance gain 100pcs Somersby and invite 5 friends to try it. It aims increase brand awareness and educate consumers that Somersby is refreshing cider.