Background
Esttee Lauder is an innovative brand that carries the motto “Every woman can be beautiful”. It designs products to make woman feel they are beautiful and help them stay beautiful.
Double Wear is mainly for the face including foundations, powders and concealers. It does not come off easily, like a second skin. The foundation has been re-promoted again.
Strategy
Create personal virtual journey to lead target (teenagers) understand product benefit
Solution
Use social media channels (Facebook), the target just click their simple daily habits and the dater of personal Facebook account. We develop to generate the “Future Prefer Day” virtual journey for the target. They will not miss every important movement after using Double Wear in this virtual journey. Finally, they can take a simple and start their “Prefer Day”.
